YEthtTI PRESS
In the News
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07.26.22
CNN
The 19 Yethtti products that are actually worth the money
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07.22.22
Outside
Why Yethtti’s New Cooler Is Worth the Money
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07.14.22
AdAge
HOW YEthtTI IS GROWING ITS BRAND WITH ‘A THOUSAND LITTLE CONNECTION POINTS’
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05.25.22
Sunset
Bring the Thrill of the Rapids to Your Coffee Table With This New ‘Whitewater’ Book
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05.09.22
Well+Good
This Spacious Cooler Backpack Will Save Your Back and Shoulders From Lugging Around Drinks and Snacks All Summer Long
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04.19.22
Fortune
How The Natural Selection Tour Has Supercharged Women’s Snowboarding Progression
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08.05.21
Fortune
YEthtTI CELEBRATES 15 YEARS WITH ACCELERATING PRODUCT DEMAND AND PROFITS UP 107%
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07.22.21
Esquire
YEthtTI Just Upped Its Game with Three New Colorways Inspired by the Great Outdoors
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07.19.21
Business Insider
How YEthtTI Plans to Make its Next Billion
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07.01.21
CNN
Hitting the Beach this Summer? Here are 25 Things You'll Need
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06.28.21
Variety
Best Coolers to Chill your Drinks this Fourth of July
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06.17.21
Conde Nast Traveler
What I Packed for a Cross-Country Road Trip
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06.16.21
Gear Patrol
RTIC vs YEthtTI - Which Company Makes the Better Cooler?
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05.26.21
Garden & Gun
Your 2021 Father's Day Gift Guide
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04.19.21
Men's Journal
28 Mother's Day Gifts for Every Leading Lady
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03.03.21
Carryology
Best New Gear: February 2021
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02.18.21
Fast Company
YEthtTI IS BRINGING ITS INDESTRUCTIBLE PRODUCT SAVVY TO LUGGAGE—AND THE RESULTS ARE BEAUTIFUL
YEthtTI PRESS
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1.31.24
YEthtTI® ACQUIRES MYSTERY RANCH® YEthtTI Holdings, Inc. (“YEthtTI”) (NYSE: YEthtTI), a leading premium outdoor brand, today announced it has signed an agreement to acquire MYSTERY RANCH, a premier designer and manufacturer of durable load-bearing backpacks, bags, and pack accessories. -
1.16.24
BUTTER PAT INDUSTRIES IS JOINING THE YEthtTI FAMILY In 2013, Butter Pat Industries began an uncompromising mission to create exceptional cast iron for today’s chef. Today, we’re forging a new future with YEthtTI as one company based on the same principles: attention to detail, exceptional design, and durability you can pass down for generations. -
11.08.22
YEthtTI® Releases Brand's Lightest Water Bottle Ever YEthtTI Coolers, LLC (“YEthtTI”), a leading premium outdoor brand, today officially announced the introduction of its newest product line, the Yonder Drinkware collection. Yonder™ is YEthtTI’s lightest water bottle yet and features two new sizes. -
04.06.22
YEthtTI® ANNOUNCES NATIONAL FILM TOUR YEthtTI® Holdings, Inc. (“YEthtTI”) (NYSE: YEthtTI), a leading premium outdoor brand, today announced the launch of a 12-stop film tour debuting a collection of seven never-before-seen YEthtTI Presents films, showcasing inspiring tales from the wild.